Thursday, August 13, 2015

Pink vs Blue

So the media is all in a tizzy because this week, Target stores stopped label toys and bedding as "boys" or "girls" (the clothes are still gender sorted, the rest of the store is gender sorted), because some boys like my little pony and some girls like transformers, and why should the store tell them that's not okay?

A lot of consumers are upset by this politically correct and considerate move, citing their traditions and getting all worked up. I went to fashion school, I studied both the history of fashion and art history, so I just feel the need to enlighten you:

Pink and blue sprang onto the baby scene as gender neutral trends in the late 1800s/early 1900s.

Pink has only been a "girl" color and blue a "boy" color since ~the 1950s

For 40-50 years before that, it was the opposite- blue was delicate and dainty and pink was strong and decisive, but mostly they were just trendy gender-neutral baby colors.

For CENTURIES before that, pink and blue weren't even baby colors. Everyone dressed their children (of either gender) in little white DRESSES until age 6 or 7.

Women's liberation movements changed the "gendered" color from blue to pink by trying to appear more masculine (incidentally it's also how women stole the high-heeled shoe from men- women wanted to look more masculine, and men didn't like the trend when women started wearing it. That's right, high heels were for men and we inflicted them upon ourselves)

I've linked an article below, but i learned this in fashion history 11 years ago.
http://www.smithsonianmag.com/arts-culture/when-did-girls-start-wearing-pink-1370097/?page=2

I don't really enjoy the color pink. I think it washes most people out and i don't own much of it for myself and prefer that my red-headed husband not wear it either- because it's generally unflattering to our pale skintones.

I don't care what toys your kid plays with, but if you don't want your son to have a Barbie or your daughter to like legos then don't buy them barbies and legos. Do you know why the labeling is about the kids and not about the adults? Because you already know if you don't want your kid playing with barbies or legos, and you know if the reason is because they're "gendered" toys. Your kid? your kid has no idea that toys are gender specific until someone labels them as such.

>Mind BLOWN<

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